Win Customers.
Grow Their Value.
Commercial growth advisory across acquisition, customer value and the full customer lifecycle.
WHAT WE DO
Creating Growth Through Customer Value
Creating customer value is at the heart of sustainable commercial growth.
It shapes how companies attract the right customers, develop their value and build stronger relationships over time.
Valcore helps organisations connect these elements - turning customer value into a stronger foundation for commercial growth.
How We Help Companies Grow
Valcore helps companies make clearer commercial choices across acquisition, value development and the customer lifecycle.
Customer Acquisition
Strengthening customer acquisition through sharper positioning, segmentation and channel strategy.
Customer Value
Developing value through pricing, monetisation and portfolio development.
Customer Lifecycle
Building stronger customer relationships through lifecycle, engagement and retention strategies.
Our Services
Valcore provides commercial advisory to subscription-based and consumer businesses, across acquisition, monetisation, portfolio development, lifecycle and commercial operating models.
Experience spans telecommunications, SaaS, media and digital services.
1
Acquisition Strategy
Developing positioning, segmentation, channel and partnership strategies to support effective customer acquisition.
Effective acquisition requires more than reaching more people. It means understanding where the strongest opportunities lie, how the proposition should be positioned and which channels can reach them efficiently.
Linking market opportunity, customer needs and commercial potential to make sharper acquisition choices.
2
Customer Value & Segmentation
Identifying the segments, behaviours and customer needs that matter most to commercial performance.
Different segments create different levels of value, respond differently to propositions and have different potential over time.
Turning these differences into clearer choices across acquisition, pricing and portfolio development.
Turning customer and segment differences into clearer choices across acquisition, pricing and portfolio development.
3
Monetisation & Pricing
Developing pricing, packaging and monetisation models that reflect what customers value and strengthen value capture.
Pricing sits at the intersection of what customers value and what the business needs to achieve commercially. Good monetisation requires making those trade-offs explicit.
Creating pricing and packaging models that capture value without losing sight of market position and the proposition.
4
Cross-Sell & Portfolio Growth
Finding opportunities to expand value through cross-sell, portfolio development and relevant bundled offerings.
The existing base can represent significant untapped potential across the broader product and service portfolio.
Developing the portfolio around real needs and the opportunities within the existing base.
5
Lifecycle, Retention & Loyalty
Improving onboarding, engagement and retention by designing customer journeys that create value at each stage of the relationship.
Commercial potential develops over time. How people adopt, use and experience a product or service influences both retention and the value of the relationship.
Connecting lifecycle decisions with retention economics and the development of customer value over time.
6
Commercial Operating Model
Clarifying the structures, roles, KPIs and governance needed to turn commercial priorities into action.
Commercial strategy only creates impact when priorities are translated into ownership, decisions and ways of working across the organisation.
Creating the structures and governance needed to execute, measure and continuously improve commercial initiatives.
ABOUT VALCORE
About Valcore
Valcore Consulting is an independent advisory practice founded by Mårten Tegling, focused on commercial growth and customer value.
Mårten brings extensive experience from subscription-based and consumer businesses, working across product, pricing, go-to-market and lifecycle growth.
The work brings customer perspectives, commercial economics and business priorities together - making choices, trade-offs and priorities clearer.
WORKING WITH VALCORE
How We Work With Clients
Valcore Consulting supports organisations through a range of strategic engagements designed to strengthen commercial growth and customer value creation.
These engagements typically take one of the following forms.
Commercial Growth Diagnostic
A structured assessment of the company’s commercial growth model across acquisition, customer value and lifecycle development.
The objective is to identify the most important opportunities for profitable growth and define clear strategic priorities.
Commercial Growth Design
Development of a strengthened commercial model that supports sustainable growth.
This may include segmentation strategy, pricing architecture, portfolio development and the commercial structures required to support execution.
Monetisation & Lifecycle Optimisation
Focused initiatives designed to unlock additional value from the existing customer base.
Typical areas include pricing optimisation, cross-sell development, lifecycle engagement and retention strategy.
